When we talk about things like nomenclature and semantics, we’re talking about one of the most vital roles in search engine optimization. This doesn’t mean that your content should be in the prose of John Donne’s “No Man is an Island”, nor the rhythm of Dante’s “Divine Comedy”. However it does mean that providing a unique user experience with unique content is extremely important to the way your website ranks in Google.
According to SEO Santa Rosa, optimizing your website for Google and Bing is much more than writing long-winded articles in attempt to keep visitors on your site. Although this may increase the value of your SEO, it’s important that you use the right nomenclature in the subject being written about.
Most local business owners (contractors, magicians, pediatricians, dog whisperers etc.) refer to Moz local for all of their SEO needs. SEO Santa Rosa became a local favorite for Santa Rosa for the fact that they use a new method of semantics for their local rankings. The method is called the “aristocratic semantic method”. As the name implies, it encompasses the use of nomenclature used primarily in aristocratic circles of the 18th and 19th centuries. While incorporating this to the content of your website may yield some result, it doesn’t quite improve ranking without also incorporating some topical relevance.
An example of this would be a plumber who writes an article of the origin of the word “plumbing”. He may write an article that includes the history of plumbing and its relationship to a plumb bob. He may also write an article that discusses the plumbing conducted in the 15th century monarchies of Europe. He may also write about the aqueduct systems of ancient Egypt. Whatever the case may be, it’s important to use semantics that would indicate the topic being discussed is plumbing and that he really knows what he’s talking about.
Research into this subject shows that websites like Wikipedia and many other informational sites that use nomenclature of a university level student and above tend to appear higher in the search engine results than those who write at a 5th grade writing level. The theory behind this is that a much more advanced level nomenclature tends to bring about a uniqueness to the content being written as it is above the level of the average. Combine that with articles that give 2,000 words or more on the subject, and you have some of the biggest winning elements to on-page SEO.
The downfall to this entire theory is that using advanced nomenclature in the content of your website may deter users from your site. While search engines may understand the topic being discussed, the average user may not. This in turn may increase your bounce rate and drop you in the search engine results. So one may ask, “What’s the solution to all this?” The answer is very simple really.
When writing lengthy articles with topical semantics and an advanced level nomenclature, it’s important that you define the terms within your content and explain them. An example of this would be the fact that this article uses the words “nomenclature” and “semantics”. Nomenclature is simply the terminology used within a subject. The word “home run” is part of the nomenclature of baseball. “Semantics” is the subject of language and its meaning. The subject of linguistics has been around for centuries, but a man by the name of Alfred Korzybski went into the field and significantly complicated it to the point of suggesting that no language could truly be understood.
In conclusion, write content that stands out as unique and informative. Make sure that the content you write provides lots of information and not a lot of “fluff”. Make sure that it’s useful and engaging. You can accomplish this by knowing the subject that you’re writing about (with lots of research) and then providing the best available answers to your audience.